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Product and Collection locks give you a few ways to control exactly what customers see and where locked products can (and can’t) still turn up. These options are all part of your paid plan.

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Custom lock screen text

By default, Launch Day - Store locks shows a standard lock screen message. You can replace it with your own text — shown either on the full lock screen, or on the product page itself if you’ve turned on Hide Buy/Shop Buttons below. Set this in the lock builder under Custom Lock text.

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Hide Buy/Shop Buttons

Normally, a locked product shows a full lock screen with a password field instead of the product page. Turning on Hide Buy/Shop Buttons changes this: the product page itself stays fully visible — photos, description, price — but the Buy and Shop Pay buttons are removed, so nothing can actually be purchased until the lock is removed. This is useful when you want customers to browse and get excited about a product before it’s available, rather than hiding it behind a password wall entirely. Only available for Product and Collection locks (a Site lock has no single product page to show).

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Hide from the Google & YouTube sales channel

Locking a product only removes it from your Online Store — by itself, it can still show up and be bought through Google Shopping unless you also hide it there. This checkbox does that: while the lock is active, Launch Day - Store locks automatically pulls the product (or every product in a locked collection) out of the Google & YouTube sales channel too, and puts it back automatically the moment the lock comes off. This is on by default when you lock a Product or Collection. Some merchants turn it off deliberately — for example, to keep a product discoverable in Google Shopping for SEO or ad history even while it’s temporarily password-locked for purchase.
Launch Day - Store locks always removes locked products from the Shop app sales channel too — there’s no toggle for this one. This changes how “buy” behaves there, not whether the product shows up: the listing still appears in the Shop app’s catalog, but tapping it now sends customers to your (locked) store instead of completing the purchase inline. If this hasn’t taken effect for a specific product — it’s still showing as directly purchasable in the Shop app — the lock builder shows a warning right on that product listing so you don’t have to go hunting for it.
This only affects the Google Shopping/Merchant Center feed — it does not control whether your product page shows up in regular Google search results. See Hide from Google search results below for that.

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Hide from Google search results

This is a separate setting from Hide from the Google & YouTube sales channel above — they control two different things:
  • Hide from the Google & YouTube sales channel stops the product from appearing in Google Shopping listings/ads (Shopping tab, product listings).
  • Hide this product from Google search stops the product from appearing in regular Google search results (someone searching your product’s name on google.com) and Shopify’s own on-site search.
Turning this on doesn’t unpublish the product from anywhere or change what’s purchasable — it only changes search visibility. Shopify adds a noindex tag to the page and drops it from your sitemap while the lock is active, then removes both automatically the moment the lock comes off. This is off by default — most merchants want a locked product to still be searchable so customers know it exists, just not purchasable yet. Turn it on if you want a product or collection to be genuinely unfindable via search while it’s locked. For example, this can be a good fit for wholesale products you don’t want the general public to discover at all — not just password-protected from buying, but invisible to search entirely. Only available for Product and Collection locks — a Site lock has no single page to apply this to. See Site Lock for how to think about search visibility on a fully locked store.