- Preview product before they are ready to sell. Show off a collection, but keep the “Buy” button hidden until you’re actually ready to fulfill — great for makers and small-batch creators releasing limited-runs.
- Give early access to a VIP list. Share a password with your best customers before opening a drop to the general public.
- Gate wholesale or trade-only listings from retail customers. B2B sellers can password-protect wholesale products so only invited trade accounts can see and buy them, while the rest of the store stays open to regular customers.
- Launch general availability automatically, even when you’re not at your computer. Set an unlock date and time, then Launch Day - Store locks handles the rest, which is especially useful for a timed release.
- Keep locked products out of Google Shopping and the Shop app, not just off your Online Store, so “locked” actually means locked everywhere a customer may try to purchase it.
What Launch Day - Store locks does
- Site Lock - Password-protect your entire site
- Product Locks - a single collection, or specific products
- Hide Buy/Shop button - Products may be previewed before the sale date
- Scheduled unlocks - Sen an exact date and time for a lock to release automatically
- Custom Lock Screen & message - Display a custom lock screen image and message
- Disable the Shop App and Google Shopping sales channels while locked
How it works
Easy to set up - install Launch Day - Store locks App, Enable on your Store Theme, Create your first lock!Install Launch Day - Store locks
Get set up in a few minutes
Create your first lock
Password-protect your first product or collection
Plans & pricing
See what’s included on Free vs. Paid
Get help
Reach the Launch Day - Store locks team directly

