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A Product lock password-protects one or more specific products, while the rest of your store stays fully open. This is a paid plan feature.

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When to use a Product lock

  • You’re taking pre-orders on a specific item before it’s ready to ship
  • You want to give VIP customers early access to one new product without locking your whole catalog
  • You’re testing a limited release and want to control exactly who can buy it

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Creating a Product lock

Follow the steps in Creating Your First Lock and choose Product(s) as the lock scope. Click Select products to open the product picker and choose which products to lock — you can select up to 20 products in a single lock. If you need to lock more than 20 products at once, consider a Collection lock instead.

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Editing which products are locked

Open the lock from the Dashboard and click Edit. You can add or remove products from the lock at any time — changes take effect on your storefront as soon as you save.

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Viewing or copying the password

Since a lock’s password is a shareable access code (not a login), you can view and copy it again any time from the lock builder — open the lock and click the eye icon next to the password field.

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What customers see

A locked product’s page shows Launch Day’s lock screen with a password field instead of the normal product page — unless you’ve turned on Hide Buy/Shop Buttons instead, in which case the product page stays visible but can’t be purchased.