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By default, a locked product or collection shows Launch Day - Store locks’ brand gradient behind the passcode card. On a paid plan, you can replace that with your own photo instead.

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Uploading an image

When customizing a lock’s appearance, switch Style from Default gradient to Custom image, then upload a photo.
  • Formats: JPG or PNG
  • Any size photo works — including photos straight from your phone. Launch Day - Store locks automatically resizes and center-crops every image to a widescreen 16:9 frame (3840×2160) before uploading, so you don’t need to edit it first.
  • Portrait or square photos are cropped from the center, so keep the important part of the photo near the middle.
  • If an image can’t be processed (for example, some iPhone HEIC photos in browsers other than Safari), you’ll see a message asking for a JPG or PNG instead.
You can store up to 5 images per store. Once you’ve uploaded an image, you can reuse it across any of your locks — you don’t need to re-upload it each time.

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Choosing card position

The passcode card sits in a narrower strip over your photo, with a gradient overlay behind it so the text stays readable regardless of what’s in the image. Choose where that strip sits:
  • Left
  • Center
  • Right
Pick whichever position keeps the most important part of your photo unobstructed.

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Removing a custom image

Switch Style back to Default gradient at any time — your uploaded images stay saved in your library even after you stop using one, so you can switch back later without re-uploading.