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November 2026

  • Wrong passcode guesses are now limited. A visitor sees how many attempts they have left, and after 10 wrong attempts on a lock (or 30 across your store) within 15 minutes they have to wait before trying again. The lock builder also now recommends passcodes of at least 6 characters. Your existing locks and passcodes are unchanged.
  • The “Locks” menu item is now “Create a lock”, matching the page it opens (the lock builder, where you also edit existing locks). Nothing else about it has changed. You can still see all of your locks, and unlock, edit or remove them, on the Dashboard.

October 2026

  • Multiple passcodes per lock. On a paid plan, add up to 10 passcodes to a single lock — a customer can unlock with any one of them, and removing a passcode signs out only the customers who used it. Each passcode is listed in plain text in the lock builder.
  • “Password” is now “passcode” throughout Launch Day - Store locks, including the lock screen your customers see. Your existing passcodes, locks, and customizations are unchanged.
  • Multiple locks can now cover the same content. If a product or page is covered by more than one lock, every active lock applies and a customer can unlock it with the passcode from any of them. Removing one lock no longer opens content another lock still covers. Launch Day - Store locks now tells you when you’re about to lock something that’s already covered, and the scheduled-unlock email notes when content stays locked behind another lock. See Multiple Locks on the Same Content.
  • Reactivating an unlocked Site lock while another Site lock is active is now blocked, the same as creating a second one.

September 2026

  • Custom lock screen images: any photo now works, including large photos straight from your phone. Images are automatically resized and cropped to a sharp 4K widescreen frame before uploading.
  • The show/hide passcode icon on the lock screen now correctly reflects whether the passcode is visible.
  • New: what happens if your paid subscription payment fails or you cancel — see Managing Your Subscription.

August 2026

  • Manually-timed locks now have dedicated Lock and Unlock buttons in the lock builder’s edit view. If a lock is unlocked, click Lock to reactivate it immediately — no other changes required. If it’s locked, click Unlock to release it without leaving the edit view (previously only available from the Dashboard).

Launch

  • Site, Product, and Collection locks
  • Scheduled unlocks
  • Custom lock screen message
  • Hide Buy/Shop Buttons instead of a full lock screen
  • Automatic sync with the Shop app and Google Shopping sales channels