Creating Your First Lock

To open the lock builder, choose Create a lock in the app’s left menu, or click Create lock on the Dashboard.

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1. Name your lock

Give it a name — this is only shown to you inside Launch Day - Store locks, never to customers, so name it however makes sense to you (e.g. “Fall Collection Drop” or “Wholesale Catalog”).

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2. Choose what to lock

Pick a Lock scope:

• Site — passcode-protects your entire storefront.
• Product(s) — lock specific products you pick up to 20 per lock.
• Collection(s) — lock every product in a collection, including products added to that collection later.

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3. Add a passcode

Type a passcode into the Passcode box and click Add (or press Enter). It appears in the list below, where you can Remove it at any time. A passcode is a shareable access code you hand out to VIP customers, on a flyer, or in an email — passcodes must be 3 to 72 characters and unique within the lock. We recommend at least 6 characters, mixing letters and numbers: short passcodes are easier to guess. Wrong guesses are limited. A visitor who enters the wrong passcode is told how many attempts they have left. After 10 wrong attempts on a lock (or 30 across all of your store’s locks) within 15 minutes, they have to wait before trying again. Entering the right passcode is never blocked for anyone who has not hit the limit. Launch Day keeps only an anonymous, scrambled marker of the visitor for this, never their address, and deletes it after a day. Several passcodes on one lock: on a paid plan you can add up to 10 passcodes to a single lock, and a customer can unlock with any one of them. This is handy for giving different groups their own code — VIPs, wholesale, a newsletter — while keeping one lock, one schedule, and one lock screen. Free plans have one passcode per lock.

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4. Choose how it unlocks

• Manually — the lock stays on until you unlock it yourself, either with Remove from the Dashboard or Unlock from the lock builder’s edit view. If you unlock it and want to reactivate it later, open the lock and click Lock — no other changes needed.
• Schedule — set an exact date and time, and Launch Day - Store locks unlocks it automatically, even if you’re not online. (Paid plans only.)

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5. Set access duration

Once a customer enters the correct passcode, how long should they stay unlocked before being asked again? Choose 1 day, 1 week, or 1 year.

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6. Save

Click Create lock. Your lock is live immediately.

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Next steps