Creating Your First Lock

From Launch Day - Store locks’ Dashboard, click Create lock to open the lock builder.

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1. Name your lock

Give it a name — this is only shown to you inside Launch Day - Store locks, never to customers, so name it however makes sense to you (e.g. “Fall Collection Drop” or “Wholesale Catalog”).

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2. Choose what to lock

Pick a Lock scope:

• Site — password-protects your entire storefront.
• Product(s) — lock specific products you pick up to 20 per lock.
• Collection(s) — lock every product in a collection, including products added to that collection later.

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3. Set a password

This is the password customers will enter to unlock access. Think of it as a shareable access code you hand out to VIP customers, on a flyer, or in an email. You can view and copy it again later from the lock builder.

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4. Choose how it unlocks

• Manually — the lock stays on until you unlock it yourself, either with Remove from the Dashboard or Unlock from the lock builder’s edit view. If you unlock it and want to reactivate it later, open the lock and click Lock — no other changes needed.
• Schedule — set an exact date and time, and Launch Day - Store locks unlocks it automatically, even if you’re not online. (Paid plans only.)

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5. Set access duration

Once a customer enters the correct password, how long should they stay unlocked before being asked again? Choose 1 hour, 1 day, or 1 year.

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6. Save

Click Create lock. Your lock is live immediately.

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Next steps