- Take pre-orders before a product is ready. Show off a collection, but keep the “Buy” button locked until you’re actually ready to fulfill — common for makers and small-batch creators releasing limited-run pieces.
- Give early access to a VIP list. Share a password with your best customers before opening a drop to everyone else.
- Gate wholesale or trade-only listings from retail customers. B2B sellers can password-protect wholesale products or bulk pricing so only invited trade accounts can see and buy them, while the rest of the store stays open to regular customers.
- Go on sale automatically, even when you’re not at your computer. Set an unlock date and time once — Launch Day handles the rest, which is especially useful for a timed product drop.
- Keep locked products out of Google Shopping and the Shop app, not just off your Online Store, so “locked” actually means locked everywhere a customer might find it.
What Launch Day does
- Password-protect your entire site, a single collection, or specific products
- Schedule an exact date and time for a lock to release automatically — no need to be online
- Show a custom lock screen message, or hide the Buy button entirely instead of showing a full lock screen
- Automatically pull locked products out of the Shop app and Google Shopping sales channels
How it works
Launch Day never touches your storefront’s page speed when nothing is locked — it only activates when you actually create a lock, through a theme app extension you turn on once during setup.Install Launch Day
Get set up in a few minutes
Create your first lock
Password-protect your first product or collection
Plans & pricing
See what’s included on Free vs. Paid
Get help
Reach the Launch Day team directly