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Launch Day - Store locks locks your Shopify store contents with a password and lets you schedule exactly when it unlocks. Or if you want your product catalog visible before your launch, you can choose to hide the buy/shop buttons for customers to preview products - but not to purchase until you unlock. Launch Day - Store locks works for any merchant who needs to control exactly who can see or buy something, and exactly when that changes:
  1. Preview product before they are ready to sell. Show off a collection, but keep the “Buy” button hidden until you’re actually ready to fulfill — great for makers and small-batch creators releasing limited-runs.
  2. Give early access to a VIP list. Share a password with your best customers before opening a drop to the general public.
  3. Gate wholesale or trade-only listings from retail customers. B2B sellers can password-protect wholesale products so only invited trade accounts can see and buy them, while the rest of the store stays open to regular customers.
  4. Launch general availability automatically, even when you’re not at your computer. Set an unlock date and time, then Launch Day - Store locks handles the rest, which is especially useful for a timed release.
  5. Keep locked products out of Google Shopping and the Shop app, not just off your Online Store, so “locked” actually means locked everywhere a customer may try to purchase it.

What Launch Day - Store locks does

  • Site Lock - Password-protect your entire site
  • Product Locks - a single collection, or specific products
  • Hide Buy/Shop button - Products may be previewed before the sale date
  • Scheduled unlocks - Sen an exact date and time for a lock to release automatically
  • Custom Lock Screen & message - Display a custom lock screen image and message
  • Disable the Shop App and Google Shopping sales channels while locked

How it works

Easy to set up - install Launch Day - Store locks App, Enable on your Store Theme, Create your first lock!

Install Launch Day - Store locks

Get set up in a few minutes

Create your first lock

Password-protect your first product or collection

Plans & pricing

See what’s included on Free vs. Paid

Get help

Reach the Launch Day - Store locks team directly